By Wipro-HCl -IBM IT Manager "Join Online 100 % Guaranteed Job Internship-Placement Full Day (10 AM to 5 PM ) Live Online Program"


    Best Online search engine marketing Training Institute In Delhi (Noida).

      5.0 out of 5 based on 139 ratings. 28 user reviews.



  • About Our search engine marketing Course


    This Search Engine Marketing (SEM) course online is designed and curated by top industry experts of Evision Technoserve who will make trainee a SEM Specialist in a reputed organization. This course will fast-track your career in the field of Digital Marketing through online live lessons and real-world projects and case studies based on the modules you learn throughout the program.



  • Online Training Course Overview


    At present, SEM is the most demanding and rewarding marketing discipline. Our Search Engine Marketing (SEM) course is to make you an expert in the various concepts of Digital Marketing and SEM, including types of keywords, components of ad, syntactic and semantic match types, etc.


  • Why should you take up this search engine marketing certification training?


    You must sign up for one of the best SEM training courses for the reasons listed below:
    • There are more than 5,000 jobs open for SEM professionals in the United States while in India, there are over 2,000 job opportunities for them – LinkedIn
    • The average salary of a SEM professionals is about US$58,927 per annum – Indeed
    • Major organizations around the globe, including HP, Gartner, Oracle, and more, are hiring these SEM experts – Glassdoor

  • Career Path


    • Digital Marketing Manager
    • search engine marketing Specialist
    • Search Engine Marketer
    • Social Media Marketer
    • Web Analyst/Data Analyst
    • Content Marketer
    • Email Marketer.


  • Eligibility


    BCA / MCA / BE / B.Tech / BCS / MCS / BBA / MBA

  • Objectives


    • Introduction To Paid Marketing.
    • Goggle Account Setup.
    • Interface Tour and Billing Setting.
    • Account Structure.
    • Campaign Setting
    • Keyword Match Setup
    • Keyword Research Tools
    • Understanding Ad Auction
    • What Is Quality Score
    • Types Of CPC's
    • Biding Strategies
    • As Formats
    • Ad Guidelines
    • Ad Extensions

  • Skiils Covered


    search engine marketing |Search Engine Marketing |SERPs |On-page optimization| Yoast| Real-time analytics| Web analytics | Webpage & blog post optimization |Google Analytics |Branding| Domain & archive tools |Mobile marketing |Content marketing| Email marketing| search engine marketing |Digital marketing strategy | Video Marketing| Marketing Analytics | Facebook & Instagram Advertisement |Product Positioning| Pricing strategy | Preparing Communication plan | Predictive Analytics |Applied Analytics

  • Key Features


  • Prerequisites


    There are no specific prerequisites for taking up this best Digital Marketing course.

  • Course Schedule and Fees


    Week Day batches

    (Mon-Fri)


    30th aug 2021

    Monday

    8:00 Am(IST)

    1hr - 1.30hr/ per person

    Week Day batches

    (Mon-Fri)


    30th aug 2021

    Monday

    8:00 Am(IST)

    1hr - 1.30hr/ per person

    Week Day batches

    (Mon-Fri)


    30th aug 2021

    Monday

    8:00 Am(IST)

    1hr - 1.30hr/ per person

    Week End batches

    (Mon-Fri)


    30th aug 2021     

    Monday

    8:00 Am(IST)

    1hr - 1.30hr/ per person


    can't find a batch you were looking for?


    Course Content


    Module 1: Introduction • Importance of search engine marketing to get the visibility and customers on the internet • The benefits of online advertising compared to other forms of advertising • Advertising on Google, Bing, Yahoo and other search engines, networks and websites. Module 2: Keyword Research • Introduction to keywords. • Choosing the right keywords based on the business angle and what customers search on search engine. • The various types of keywords matches and the significance of each keyword match type. Module 3: Google AdWords • What is Google AdWords • How Google AdWords works • The various sections of AdWords and best practices defined by Google • Bidding Strategy (CPC), Types of Bidding Strategy-Manual & Auto, • Strategies for Advanced Level Bidding • Enhanced CPC, CPA, Flexible Bid Strategy • Advantages and disadvantages of Bid strategies. Module 4: Creating PPC ad campaigns • The Pay Per Click ad campaign • How PPC works • Creating a new ad campaign • Choosing the language, location and understanding the Google bidding process for PPC ads • Various stages of ad campaigns • Deploying split test in ads, AdGroups, Keywords, Ads, etc. Module 5: Getting the best out of Google ads • Introduction to various Google ad networks • Google Display network • Advertising campaign types- Display, Search, Shopping and Video • Comparison between Search and Display Campaign • Deploying video ad campaigns • Callout extensions and other special features of Google ads • Understanding of how AdWords rank Ads? • Detailed description of AdWords Algorithm(Adrank) • Quality score • Importance of Quality Score • CTR • Importance of CTR • Bids • Ad-extensions and its Types • Add Ad-extensions in Campaign • AdGroups Creation using tool. Module 6: Using metrics to analyze campaigns • Working with the various metrics in Google ad campaigns • Monitoring the right metrics • Taking the decisions based on the analytics • Measuring the performance of ads • Understanding the use of Conversion Tracking • Way to set up Conversion Tracking • Track Code in website • Verifying Conversion statistics Module 7: Optimizing the PPC ads • In-depth understanding what works in PPC ad campaigns • Daily budget for ads • Starting and stopping of the campaigns • Importance of ad groups, ad positioning, ad rank, ad action & quality score of ads • Cost per click calculations • Keyword Planner Tool different types of keywords-broad, exact, phrase &synonym negative • Advantages and disadvantages of keywords • Ads Creation & Ad metrics • Display URL & Destination URL • Write an ad copy? • Good and bad examples of Ads • Ways to increase CTR • Quality Score and how to increase it • Significance of Negative Keyword • Evaluate Campaign statistics • Conversion Report in Optimization • Keyword Optimization • Ways to reduce OPC • Analyze competitors Performance • Analyzing your competitors performance • Identify Fraud Clicks Module 8: Creating targeted ad campaigns • Various aspects of targeted ad campaign • Targeted placement • Targeting the audience • Demographics • Creating dynamic ads with data feeds • Google sponsored promotion • Understanding the audience list and having the right targeted approach. Module 9: Display Ad Campaign Creation • Display Campaigns – All features and Mobile App • Increasing engagement through Remarketing • Comparison between Display and Search Campaign Settings • Performing campaign settings • Google Ad Scheduling • Google Ad Delivery • Placement of Ads • Creating various AdGroups • Using display planner tool • Finding relevant websites for ads placement • Creating text ads • Creating banner ads using tools • Uploading banner ads • Examples of good/bad banner ads display campaign Module 10: Google AdWords Express • Introduction to Google AdWords Express • How it differs from Google AdWords • The various features and advantages of AdWords Express • Ensuring minimal management • Getting the right performance of ads. Module 11: Reporting in PPC • Extracting the right reports with Google AdWords • Key performance indicators • Reporting segments • Dimension tab and other useful reports in Google AdWords. Module 12: Remarketing Techniques • Introduction to remarketing • Remarketing campaign setup • Remarketing List Creation • Creating advanced level Lists
    Download Syllabus

    search engine marketing Real Time Projects


    Project : 1


    SEM Strategies


    Compare Paid promotion with organic strategies. Use Google paid ads platform and create a strategy for effectively utilizing the budget for lead generation.


    Skills Required for the project
    GitHub Java Nexus Jenkins

    Duration: 3 Hours

    Project : 2


    SEO and SEM revealed


    Set up your ad campaign and use several optimization tools to position your tools to position your web page and find the top target keywords you need to use.


    Skills Required for the project
    GitHub Java SVN SonarQube Jenkins

    Duration: 3 Hours

    EVISION Certification is Accredited by all top IT MNC's as in Wipro, TCS, IBM,Infosys,HCL Technologies. We provide Certification after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.


    Our certification at Evision Technoserve is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects course which will encourage and add to trainee’s resume to explore a lot of opportunities beyond position.

    EVISION Trainer's Profile for search engine marketing Training


    XYZ Sr. Developer Wipro

    About Trainer


    XYZ is an AWS solutions architect and Database Expert. He has over 15+ years of experience working with investments banks across the globe. He has authored courses on AWS solutions architecture and Database migration.


    EVISION'S search engine marketing Trainers are:


    • Truly expert and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications.
    • Have recognized in various IT Organizations & Are Well connected with Hiring HRs in multinational companies.
    • Working professionals working in MNC's such as HCL Technologies, TCS, IBM, etc.
    • Certified Professionals with 10+ years of experience.

At Evision, our expert ensured that they will equips with skills to apply for the best jobs in top MNCs with desired salaries.
Also, will get lifetime access to videos, course materials and 24/7 learning support.
Candidate will get master in skills needed to create a Terraform roadmap, monitor key performance indicators, and measure the critical success factors.
Upon the successful completion of the training, candidate will be awarded the Intellipaat Terraform certification.
Hence, it's clearly a one-time investment.

Clearly, this course is of 45 days duration with 100 percent job guarantee in top IT MNCs.
For more query, WhatsApp on no. 9811722065.

At Evision, candidate can enroll in the instructor-led online training.
All trainers at Evision have 10+ years of relevant industry experience which has made them subject matter experts.
Go through our demo class to check the quality of our trainers.

Evision have 24/7 query management team, and you can raise your issue with our dedicated support team at any time.
You can also avail of email support for all your queries.
If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team.

Evision is offering the most updated, relevant, and high-value real-world projects as part of the training program.
This way, we can implement the learning that candidate have acquired in real-world industry setup.
All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry ready.

Evision actively provides job placement guarantee to all candidate who have successfully completed the training.
For this, we are exclusively tied-up with over 250 plus top MNCs.
This way, you can be placed in outstanding organizations such as Wipro, IBM, TCS, HCL Technology, Infosys, among other equally great enterprises.
We also help you with the job interview and résumé preparation as well.

Once you successfully complete Evision’s training program, working on real-world projects and assignments and scoring at least 60 percent marks in the qualifying exam, candidate will be awarded Evision’s course completion certificate.
This certificate is globally accredited, including top MNCs from around the world.

Please visit our company websites: www.evisions.co.in Or WhatsApp on 9811722065.